Point-of-purchase displays are printed, or digital displays placed near advertised items and where customers make purchasing decisions. Unlike marketing campaigns designed to get customers in stores, POP displays focus on customers' in-store experience by bringing attention to particular brands or special offers.

Point of purchase displays play a vital role in drawing attention to specific merchandise. They can be utilized to promote products on sale, promote new or updated products and designs, and provide detailed information about products; all the while standing out from shelves crammed with competitor products

Large displays set up in prominent locations in high-traffic supermarkets have been shown to increase the rate of sales by as much as 64-fold over the same items sold from their regular shelf locations.

Whether you have a special, new product you want to showcase or you have a surplus to get off your hands you'll find a place for it. The most effective placement of a POP display in retail comes at an endcap. These displays draw in 44 percent of the eyes that pass them by.

Retail product displays can be broken down into three categories: standalone and point of purchase (POP) displays, store shelving displays, and clothing and furniture displays. As you test your visual merchandising strategy, you'll learn what your customers like and what you can avoid in the future.

Retail displays are a strategic aspect of your business that can help attract customers, retain their interest, and increase sales. ... Effective retail displays attract potential customers to your store. When you're designing displays, choose engaging colors, décor and stock arrangements